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Published on January 9th, 2007 | by Kieran


Apple Reinvents the Phone

After much speculation, Steve Jobs, CEO Apple announced the launch of the iPhone during his keynote address at MacWorld Conference & Expo in San Francisco.

iphoneiPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.

Jobs also announced that after 30 years in the computer industry, Apple Computer would be dropping the word “computer” from its name. The company will now be called Apple Inc.

Engadget has some great photos from the launch.

About the Author

has worked with computers and technology for over 20 years. Based in the United Kingdom, he works as a Solution Engineer for Salesforce, specialising in all things Commerce, Digital and the Internet. Predominantly blogging on he can also be found on Twitter @KieranLane, Instagram and Flickr.

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